Psympl Answers.

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Financial Services

AUM Loss in The Great Wealth Transfer

img 9 June 2026
imgBrent N Walker

The wealth management industry faces an unprecedented challenge as an estimated $124 trillion shifts between generations over the next 25 years. Financial advisors risk losing up to 80% of inherited assets, as four out of five next-generation heirs.

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Financial Services

Inbound vs Outbound Financial Marketing

img 2 June 2026
imgBrent N Walker

Financial advisors face a critical decision when allocating their marketing budgets between two fundamentally different approaches to client acquisition.Inbound marketing attracts potential clients through valuable content like blogs and.

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Wealth Management

Marketing Strategy for The Great Wealth Transfer

img 26 May 2026
imgBrent N Walker

An estimated $124 trillion in household wealth will transfer from Baby Boomers toyounger generations over the next two decades, creating both unprecedented opportunity and significant risk forfinancial institutions. Firms that fail to adapt their.

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Financial Services

Personalized Digital Ads for Financial Services

img 21 May 2026
imgBrent N Walker

Financial institutions are discovering that traditional demographic targeting no longer delivers the engagement rates needed to remain competitive in an increasingly crowded digital landscape. Personalized digital ads for financial services now rely.

Financial Account Consolidation: Untapped Potential
img 11 March 2025
imgDeep Anandrao

Many individuals diversify their investments across various banks, brokerage firms, and retirement accounts....

Meet the Psympl Team
img 4 March 2025
imgStaff

Meet the Psympl Team is a series published under Psympl Answers in which a member of the Psympl team is...

Decoding Client Motivations: The Psympl Financial Motivation Decoder
img 27 February 2025
imgBrent N Walker

Psympl announced the launch of its revolutionary financial consumer Motivation DecoderTM in a press release....

How Do Clients Want to Engage Financial Advisors?
img 18 February 2025
imgBrent N Walker

Managing a client population, nurturing productive relationships, and reinforcing client satisfaction and...

Top Trends in Financial Services Marketing for 2025
img 11 February 2025
imgBrent N Walker

The financial services, wealth management, and banking industries are highly competitive, and effective...

Harnessing Psychographic AI™ to Redefine Consumer Engagement in Financial Services
img 6 February 2025
imgRan Mullins

In an industry where differentiation is increasingly tricky, financial services firms are turning to...

How Do Different Consumers Invest in Different Market Conditions?
img 30 January 2025
imgBrent N Walker

We are now in 2025 with a full year ahead of us, under a new Administration with a decidedly different...

AI in Financial Services and Wealth Management
img 31 December 2024
imgBrent N Walker

Artificial intelligence (AI) is a set of technologies that enable computers to perform a variety of advanced...

The Top 3 Reasons Why People Do Not Have a Financial Advisor
img 17 December 2024
imgBrent N Walker

It is estimated that 35% of American adults work with a financial advisor (Statista 2022). Thus, two-thirds...

The Top 5 Characteristics of a Financial Advisor Sought by Clients and Prospects
img 10 December 2024
imgBrent N Walker

The financial services and wealth management industry is highly competitive. While estimates vary, there are...

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