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The standard software for bank customer segmentation does little more than tell financial institutions who their customers are and provides little deeper insight. Age, account balances, and location of residence can compose a nice profile, but they.

The audience intelligence market is an industry built on predictive analytics. Resonate built its reputation on turning behavioral signals into predictions about what a consumer does next. However, Resonate is only one of at least six platforms.

According to a survey conducted by Twillo Segment’s 2024 State of Personalization report, an analysis of over 500 businesses across several industries found that 72% of companies had adopted a customer analysis platform of some kind to streamline.

Only 37% of wealth management firms have a formal client segmentation strategy in place, according to Fidelity Investments’ research, despite clear evidence that segmenting firms outpace their peers in AUM growth and high-net-worth client.